10 Content Marketing Ideas You Need to Try for Your Lawn Care Business

Considering there are over 32.5 million small businesses in the U.S., it’s never been more difficult to stand out. Even if you draw in an audience, you want to ensure it’s your ideal audience.

You might feel overwhelmed and wonder how to make your lawn care business stand out. The good news is that there’s hope. Read this guide on the top content marketing ideas to grow engagement and traffic with your business today! 

How To Come Up With Different Types of Content Marketing

Consider your budget, target audience, and the resources necessary. You’ll also need to think about distribution for your marketing strategy. 

To do this: 

• Use research tools
• Know your audience
• Look at your analytics
• Watch marketing trends
• See what the competition is doing and how you can stand out 

To succeed: 

• Be clear in your goals and content
• Be SEO-friendly
• Use engaging content 

1. A Day in the Life

Take your audience into a day in the life of your lawn care business. Be authentic and true to realistic expectations. You don’t need professional videos for this, either. 

To make it more interesting, keep it real. Consider how you can educate, be memorable, or entertain your audience. 

2. Blog Writing

One of the most common types of content marketing for landscaping websites is blog writing. To be unique, you’ll need to consider your audience’s pain points.

Whether they have pesky weeds, flowers that won’t grow, or something else, help them solve this problem. At the end, you can still invite them to contact you for expert care. 

To increase traffic to your page, consider guest blogging. This is when you post content on someone else’s site. Reach out to companies in a similar niche but not the competition. 

3. Meet the Team

Humanize your company by introducing the team in a video. It can be in the About Us section of your site. Share fun facts, including what you enjoy doing for fun or where you like to travel. 

Include company values in a video. Company values will help define the brand identity of your business. Through company values, it’s encouraging potential customers to buy from you instead of somewhere else. 

4. Webinars

Through webinars, you can have paid lessons, invitation-only options, or free live events. Invite-only might offer limited spaces for the webinar. 

You could have a live or pre-recorded webinar. Webinars help to make it more personal. 

Free live events whether on social media, YouTube, or your page, can encourage an increase in traffic. Have a script handy with talking points you’ll discuss. 

5. Exciting Newsletters

Don’t have boring newsletters. Instead, make it informative and fun for your audience. 

People are more likely to unsubscribe if you include content that won’t interest them. Check the background and behavior of your email subscribers. You can segment them to keep the open rate even higher. 

6. Podcasts

Your landscaping website design can include podcasts. Easily place snippets of your podcast right onto your site. 

It can be related to lawn care and maintenance. The same as blog articles, ensure that it provides education to your ideal audience.

Add a transcript to your site for those who prefer written content. You could either be a guest on a podcast or create your own.

Consider having a regular series of podcasts on various topics. Let your audience know how often they can expect videos from you. 

7. Research

Use factual content in your blog posts, videos, podcasts, etc. Find credible sources to back up the content and link to them.

When you provide unique content, you’re more likely to produce backlinks. Backlinks are when a site links to your page. That means your site is being exposed to their traffic. 

To obtain information, you can poll your audience through email newsletters, on social media, and send surveys. Consider collaboration with a non-competitor who can provide you with your target audience.

8. User-Generated Content

Share product reviews on your website, in ads, and anywhere your audience might be. Provide success stories and case studies.

Include screenshots for proof. Reach out to your audience to see if they’d provide you with a review. 

9. Repurpose Content

Whether writing an article or creating a YouTube video, you can repurpose content over time. Ensure that you go back to previous blog articles and update them. Updated content helps you in Google searches and other search engines. 

Check out your longer guides, make notes, and place them into your YouTube videos. You could also provide freebies for email collection. Create a guide, whether it’s maintaining your lawn, having the greenest lawn on the block, etc. 

10. Check Out the Competition

Check out other lawn care websites to see what they’re doing. Don’t copy them; instead, come up with ideas to outperform them.

Always use SEO on your website to come out ahead in searches. SEO is short for search engine optimization. It’s how you appear in searches and takes longer but is free traffic.