Landscape Website Design Logo

What Sets a Good Lawn Care Marketing Strategy Apart?

Did you know that the social media advertising industry is estimated to reach $226 billion by 2028? That’s just a short time away, and it will be worth much more than other industries.

That shows just how important having a marketing strategy is. It is the wave of the future.

If you need help with your lawn care marketing, here are some tips for your lawn care business! Be sure to start implementing these as soon as possible, and if you do need help with it all, we are always here to help.


Optimizing for SEO

Many businesses are not optimized for SEO. In fact, 47% of businesses do not have a search engine optimization strategy.

By implementing an online marketing SEO strategy, you’ll be ahead of almost half of the businesses in America (at least in terms of lawn care businesses).

So how do you optimize for SEO?

There are a few ways. You’ll need to ensure you do the following on your website:

  • On blog posts, you will want to add internal and external links going to credible sources
  • Always use keyword targeting through keyword research 
  • Use headers to break up the text
  • Make sure pages are optimized for mobile and desktop searches
  • Always include a meta description for the page on your site

Create a User-Friendly Web Design

Having a website is a must, but having one that is user-friendly is even better.

If someone clicks on a website that is not easy to use, they will most likely navigate away in a matter of seconds.

You need the pages and posts laid out in a way that are easy to read, your services all in one place, and a contact us button somewhere on the page for easy access to a phone number or email to the business. 

This is much easier said than done. That’s why a website design agency can help with this part of home service marketing plan!


Utilize Social Media Marketing

As a lawn care company, you may not think that social media marketing is important. You may think it does well for other businesses, but not the lawn care industry.

That couldn’t be further from the truth. With billions of users on social media, this is the exact type of marketing you should be doing – even as a lawn care company!

So where can you start?

There’s no right answer on this one. With so many social media platforms, it is better to get started than to think about getting started and wondering which method is the best. You simply have to start somewhere.

However, as a lawn care company, it would be best to stick to Instagram and Facebook. This will reach the target market better than say, Twitter or TikTok.

On both of these profiles, you can put the important company information that a potential customer would want – like pricing, phone number, and services.

Once you set up your profile, you will want to start posting consistently! Consistency is the name of the game when it comes to marketing, so ensuring that you post consistently (whether that is once per day or twice per week) is the most important part of it all. This way, those who follow you will continue to see your offers and services, eventually calling you when they need to!


It’s More Than Posting

It is also important to keep in mind that social media marketing is more than just posting photos. You will need to keep track of your analytics to see what is performing and what is not. You can also run advertisements on Facebook and Instagram to try to get more reach.

You won’t know what to continue to do if you aren’t looking at the results. This is why it is crucial to carve out time each week or month to look at your analytics and results of ads or posts to see which ones are converting the best!


Start Email Marketing

While direct mail marketing is still a thing, email marketing is becoming increasingly popular.

This is because you can get an email out to all of your customers in just a matter of seconds rather than days. Not only that, but it is a cheaper method to advertise than direct mail advertising.

As part of your email marketing strategy, you will want to consider doing the following to keep your customers interested and referring you to more:

  • Send out a monthly newsletter about what you have going on at the company (like any promos or deals coming up)
  • Send out emails with random promos so that customers want to sign up for a service
  • Create opt-in guides and other freebies to collect more people’s emails for your list

By doing this, you’ll be growing your email list. When you grow your email list, you will be growing your business as well.

Step Up Your Lawn Care Marketing Game

Marketing for your lawn care company is a must. Whether you choose to optimize for SEO first or want to start an email list, just getting started with your lawn care marketing is the most important part.

However, this is not always easy with everything else we have to take care of when running a business. That’s why at Lawn Care Website Designs, we take care of it all for you! We can create a beautiful website that converts so that your business keeps on growing!

Ready to get started? Contact us today!