A Guide to Lawn Care Website Design
If you run a lawn care business in this day and age, you need to have a website for it. But it can’t be a grainy, pixel-y, 1995-era style website. It has to utilize modern design techniques.
What you’re probably wondering is: what exactly are modern web design techniques? How do you go about building lawn care websites? We’re going to tell you below.
Here is our full guide to lawn care website design.
Make Sure It's Mobile-friendly
First and foremost when it comes to landscaping website design is making sure that your website is mobile-friendly. In other words, it needs to appear clear and organized on a phone or tablet as well as on a desktop computer or laptop.
This is hugely important in this day and age, as a great number of web users access the internet through mobile devices. If you didn’t make your website mobile-friendly, it would appear ugly and disorganized to these phone users. This would make it difficult for them to find vital information (such as your contact info), and would likely result in them clicking off of your page.
There are several ways to go about making a website mobile-friendly. You can do it through a page builder or through hard source code. If you need help with it, give a call to a web developer.
Spread Everything Out
When someone comes to a lawn care website, they’re generally doing it to find a very specific piece of information. For example, they might want to know what kind of services the company provides. Or, they might want the company’s contact info.
As such, you want to make these pieces of information easy to find. A large component in doing this is spreading them out and leaving plenty of white space. In other words, don’t cram everything together.
You should be leaving at least an inch of computer screen space between different sections of your website. So, for example, you should place your front page header at least an inch under your main navigation menu.
If you don’t do this, the viewer is bound to become overwhelmed. If they become overwhelmed, they might just click out of your website and head to the next one on their list.
Have a Contact Form Ready
The primary point of creating a website for your landscaping business is to have people solicit your services online. As such, you want to make this as easy as possible for them.
How do you go about doing that? Post contact forms all over your website! Not only should you have a contact form right at the top of your home page but in the header of your website as well.
You should also have contact forms on your ‘About’, ‘Services’, and, of course, ‘Contact’ pages. Yes, it might feel like overkill. But the more opportunity you give for a visitor to contact you, the more likely they will, indeed, contact you.
Use High-quality Photos of Your Work
Our next tip is to use high-quality photos of your work. Take pictures of lawns that you’ve manicured and post them on the various pages of your website.
This is particularly important on your website’s home page, as it’s usually the first page that a visitor sees. You want to make a good first impression. If the first page is bland and boring, or if it showcases blurry and grainy pictures, the viewer is immediately going to be turned off, and might even exit your website.
Make sure that you’re properly sizing and editing your pictures. If you aren’t, they’re going to look distorted and awkward. If you need assistance with the image processing portion of your website design, give a call to a pro web designer.
Utilize Calls to Action
Lawn care website design isn't just about creating an attractive website. You need to encourage your website visitors to take action!
You want people to contact you through your website. However, you can’t expect them to know that. As such, you have to just come out and say it.
You can do this with calls to action. A call to action is a short line of text instructing the reader what to do. It might say something like “Contact us now for a free estimate!” or “Call us now for more information!”.
These calls to action should be posted just above contact forms and should appear on every page of your website. They should work in tandem with contact forms to drive inquiries to your email inbox.
Convey Your Brand Identity
Our last tip is to convey your brand identity. This includes not only your brand color scheme but your brand logo and brand slogans as well.
Conveying your brand identity is vital, as it helps people to remember your company. It might even help some individuals to identify with your company on a personal level. You could find life-long customers that way.
It’s generally a good idea to place your logo somewhere on your header’s website. This way, regardless of what page a person is on, they’ll see your logo at the top of the page.
It’s also important not to use additional colors that don’t fall within the scheme. Not only can it impair your brand identity but it can also cause your website to look gaudy and loud.
Haven’t built a brand identity? You would be wise to do before creating your website. A professional web designer can assist you in both endeavors.
Need Help With Lawn Care Website Design?
We’ve built websites for countless landscaping companies, helping them to attract more customers online and make more sales overall. With our lawncare web design experience, we can do exactly the same for your company.
Contact us now to get the ball rolling!